Dunn-Edwards
Paints
Curated Color
Palette/ Brochure
Developed a brochure to serve as the primary color selection tool, showcasing 210 meticulously chosen colors from the Dunn-Edwards palette. This tool targets DIY/consumers frequenting smaller hardware stores lacking a color center. The objective is to offer consumers access to a curated color palette by providing convenient free online color chips: Responsibilities for this project include Creative layout and production, selecting, and color-correcting of photography.
KELLY-MOORE
PAINTS
Packaging
Successfully ensured a consistent implementation of the brand identity across all packaging, including the primary designs for paint, caulks and sealants, as well as various sundries. To maintain quality control, I supervised production stages and collaborated with vendors to guarantee on-time delivery.
MAGNOLIA HOME
Color Center, Cards
and Banners
Worked closely with Visual Merchandising team
and display builder to create color fixture.
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Worked with cross-functional team to design color center and chip designs: 150 colors with 25 Market Collection colors.
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Designed pull-up banner to drive foot
traffic from the front of the store to the
paint department.
MAGNOLIA HOME
Interior Paint
Label Designs
Designed labels for Interior Paint as well as Trim, Door & Cabinet paint. Worked closely with Magnolia team to create labels that represent their brand.
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Labels are designed with a soft touch finish, a "ticking" pattern and an
embossed badge.
MAGNOLIA HOME
Interior Inspiration
Brochure
Led creative design / art direction for all supportive materials in-store and online.
MAGNOLIA HOME
Stain Program
Launch of Magnolia Home Stain program: Designed endcap for Ace Hardware, included header as well as
stain labels (multiple formats) and all collateral materials.
The Castle Collection
By MAGNOLIA HOME
Designed all in-store point of purchase materials for launch of Magnolia Home Castle Collection at Lowe's. Included:
-color palette in Lowe's paint department
- Header
- Paint counter tabel tent
- Wing Panel
MAGNOLIA HOME
Applicators
2016: Magnolia Home Applicator Launch in Ace Hardware.
Designed packaging and display to complement interior paint labels.
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2022 - Led design update to line. Additional skus and brush types added for launch into Lowe's.
BEHR
BEHR
BEHR COLOR
SYSTEM
Spearheaded design of new
BEHR PRO® Architectural Kit
containing 1,596 colors. Worked
with senior executive team to
redesign box kit to meet needs of Architects and Interior Designers,
placing over 3,000 Kits with Architectural firm offices in first 6 months of launch. Supported major BEHR PRO initiative to become the trusted resource to Architectural and Design Specifications community.
BEHR
CAULKS
& SEALANTS
Creative lead for Behr® Caulks and Sealants special project launching new product lines. Teamed with senior executives to develop cohesive visual design with differentiated label architecture and marketing materials, reinforcing unique brand positioning of Behr Caulks and Sealants launched at The Home Depot in 2021.
BEHR PRO
BEHR PRO
PRODUCT & SERVICES
REFERENCE GUIDE
A detailed 70-page manual tailored for professional painters, featuring Behr Paints' premium products and exclusive services to meet their needs.
BEHR PRO
SCUFF DEFENSE
AD CAMPAIGN
Advertising Campaign to introduce the latest product line, Scuff Defense, through print ads, online banner ads, social media posts, and text ads aimed at professional painters to raise awareness of this innovative paint solution.
BEHR PRO
DELIVERY
PROGRAM
Designed and executed cohesive visual strategy to promote SAME-DAY and NEXT-DAY
DELIVERY program for
all BEHR PRO members. Implemented across digital, print, mobile and other media.
KILZ
KILZ PRIMERS
Led award-winning brand revitalization design development for KILZ Primers, Paint & Specialty products including iconic #1 brand (KILZ Primers). Designed new logo, color coded label architecture and visual differentiation to simplify the shopping experience. Highlighted application- specific products for DIY’ers and Pro’s. Recognized by GD USA Magazine, winning in-house award for 2019 product redesign.
KILZ PRIMER
SUPPORTIVE
MATERIAL
KILZ PRIMER: Responsible for design of all digital and printed materials for KILZ Primers.
Materials created to help purchasing process by educating consumers and retailers
on the best solutions for specific applications.
KILZ Caulks
& Sealants
Creative lead for KILZ® Caulks and Sealants
special project (new product line launch). Teamed with senior executives to develop cohesive visual design with differentiated
label architecture and marketing
materials, reinforcing unique brand
positioning of KILZ Caulks and Sealants launched at Walmart in 2021.