JESSICA
CRAMER
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Graphic Designer & Creative Manager
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Creative graphic designer with 10+ years of experience in branding, visual storytelling, and digital marketing. Expert
in Adobe Creative Suite, known for creating innovative designs that enhance brand visibility. Proven leader in design
teams and successful marketing campaigns.
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SKILLS:
Brand Identity: Logo Design, Brand Style Guides, Business Cards
Print Design: Brochures, Flyers, Posters, Signage
Packaging: Label Design
Visual Design: Photo Editing, Infographics, Presentation Design
Marketing Design: Social Media Graphics, Email Campaigns
Creative Management: Project Oversight, Budgeting, Vendor Coordination
SOFTWARE:
Adobe Creative Suite, Photoshop, Illustrator, InDesign, Microsoft Office, Workfront, DAM - Digital Asset Management
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PROFESSIONAL EXPERIENCE
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Freelance Graphic Designer
Recent Clients: Dunn-Edwards Corporation, Monochem Inc, REM Creative Solutions, The Future Mill
January 2024 - Present
- Creative marketing material (digital and print brochures, promotional advertisements)
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Art & Creative Operations Manager
KELLY-MOORE Paints, Irving, TX
September 2023 - January 2024 (5 months)
The company ceased operations in January 2024
- Implemented brand identity and strategic messaging across all platforms, translating guidelines into impactful designs while overseeing
production and quality control.
- Managed the creation and proofing of art for over 200 SKUs in the new sundries program.
- Developed a streamlined design process for marketing material requests.
- Redesigned paint labels while collaborating on new branded label creation.
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Senior Art Manager
BEHR Paint Company, Santa Ana, CA
August 2015 - September 2023 (8 years 2 months)
- Led graphic design for MAGNOLIA HOME®, BEHR PRO®, Whizz, and KILZ® brands, ensuring visual consistency.
- Established brand identity for Magnolia Home Paint Joanna Gaines By KILZ®, driving YOY growth in Lowe’s and Ace Hardware.
- Launched BEHR PRO Architectural Kit with 1,596 colors, distributing 3,000+ kits in 6 months.
- Oversaw design for BEHR® and KILZ launches at The Home Depot and Walmart, creating labels and digital and print marketing materials.
- Led brand refresh for WHIZZ® Applicators, launching new products in mass market and premium segments.
Graphic Manager / Senior Designer
Masterchem Brands, St. Louis, MO
February 2008 - August 2015 (7 years 7 months)
- Oversaw Graphic Design Department workflow, ensuring timely project completion and customer satisfaction.
- Directed designers, production artists, and photographers. Managed weekly project status updates and job reports, and budgeted for
design materials and external resources.
- Led cost-effective graphic solutions from concept to finished products, including labels, presentations, and advertising.
- Collaborated with Product Managers and the VP on developing product and sub-brand “personalities” in visual media.
- Participated in brand research to improve Voice of Customer cues in visual communication materials.
- Recognized with GD Awards from Graphic Design Magazine in the In-House Design competition.
Graphic Designer
Vi-Jon, St. Louis, MO
May 2006 - January 2008 (1 years 9 months)
- Designed product labels, line extensions, and point-of-purchase displays for Germ-X® and other private label health and beauty products.
- Created product photography and mock-ups for trade shows and sales calls.
Graphic Designer & Illustrator
PIXIE Stuff, St. Louis, MO
February 2002 - May 2006 (4 years 4 months)
- Illustrated books and designed promotional and marketing materials in children's series, The Adventures of Thumbs Up Johnnie;
supervised in-house and outsourced printing processes.
- Provided all illustrations for series website.
Graphic Designer
Southern Illinois University, Carbondale, IL
August 1998 - December 2001 (2 years 6 months)
- Designed direct mail pieces, brochures, t-shirts, logos and billboards, promoting various activities / programs.
- Supervised in-house printing operations using internal printing machines.
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EDUCATION
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Bachelor of Science (BS), Graphic Design | Minor in Marketing & Fine Art
Southern Illinois University, Carbondale
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Associate of Applied Science (AAS), Commercial Graphic Design
Southern Illinois University, Carbondale