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JESSICA
CRAMER

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Creative Director, Manager, Designer

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Lead Branding and Strategy Projects from Concept to Execution Accomplished marketing strategy development leader
who understands the big picture and manages complex design projects to completion for established brands and large
well-known corporations. Leverage a blend of creative, leadership, and technical skills to build compelling on-strategy
visual designs and branding strategies. Effectively communicate across functional teams and with customers to design solutions and marketing materials that consistently lead to higher profits.

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SKILLS:

Logo & Brand Identity: Logo Design, Brand Style Guides, Business Cards, Stationery, Fonts and Typography

Print Design: Catalogs, Brochures, Flyers, Posters, Signs and Point of Purchase Display Design

Packaging: Packaging and Label Design

Visual Design: Photo Editing and Retouching, Presentation Design, Infographic Design, Vector Tracing

Marketing Design: Trade Show Graphics, Social Media Design / Social Posts, Banner Design and Email Graphics

Creative Management: Projects, Cross-functional Teams, Budget, Proofing Process and Vendor Management

SOFTWARE:
Adobe Creative Suite, Acrobat, InDesign, Illustrator, Photoshop, 
MS Word, PowerPoint, Excel and Workfront

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PROFESSIONAL EXPERIENCE

 

KELLY-MOORE PAINTS, Irving, TX
2023-2024

The company ceased operations in January 2024
Art & Creative Operations Manager

Implemented brand identity and strategic messaging across all mediums and platforms, translating brand guidelines into
impactful designs, overseeing production phases, maintaining quality control, and coordinating with vendors to ensure timely delivery. Responsibilities include:

•   Overseeing art creation and proofing for over 200 SKUs within the new sundries program.

•   Developing a streamlined design process for incoming marketing material requests.

•   Redesigning paint labels while coordinating with the team working on creating new branded labels.

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BEHR Paint Company, Div. Of Masco (NYSE: MAS), Santa Ana, CA
2015-2023

Senior Art Manager
Led the graphic design team in creating and executing cost-effective, innovative designs to fulfill strategic requirements from concept to final product delivery including product labels, supportive marketing material, customer presentations, and more for the MAGNOLIA HOME®, BEHR PRO®, Whizz, and KILZ® Architectural coatings products. Oversee the visual consistency of product packaging, print, and digital materials to ensure timely delivery and exceed customer expectations.​​ 

  • ​​​Established consistent visual identity for Magnolia Home Paint Joanna Gaines By KILZ® over 6 years, driving YOY growth in
    Lowes's (+1.7 K stores), ACE Hardware (+2K stores), and Magnolia.com. Collaborated with Gains' leadership on product line and marketing materials.

  • Directed creative design for BEHR®, KILZ Caulks, and Dealants launch, crafting unique label architecture and marketing material
    for The Depot and Walmart.

  • Pioneered design of the new BEHR PRO Architectural Kit with 1,596 colors, reshaping the box kit for Architects and Interior Designers. Placed +3K Kits in Architectural firm offices within 6 months, supporting BEHR PRO's industry credibility.

  • Revitalized KILZ Primers, Paint, and Specialty products with award-winning design development, including a new logo and label Architectural, recognized by GD USA Magazine in 2019 for in-house product redesign.

  • Led graphic designer for WHIZZ® Applicators brand refresh, launching new products in the mass market and premium segments following as acquisition.
     

Masterchem Brands, St. Louis, MO
2008-2015

Graphic Manager / Senior Designer

Managed Graphic Design Department workflow to ensure projects were completed on time and met or exceeded customer expectations. Directed internal and external designers, production artists, and photographers. Updated weekly project status lists and prepared job status reports. Responsible for accurate budgeting for Graphic design materials, and external creative resources.

  • Led cost-effective graphic solutions to meet strategic communication needs from concept through finished product including product labels, key customer presentations, advertising, etc. 

  • Collaborated with Product Managers and Department Vice President on the development of product and sub-brand “personality” and related execution in visual media.

  • Participated in brand research initiatives that led to enhanced Voice of Customer (VOC) cues in product and brand visual communication materials.

  • Recognized with GD Awards from Graphic Design Magazine in the category of In-House Design competition

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ADDITIONAL EXPERIENCE​​

 

VI-JON, St. Louis, MO
2006-2008          

Graphic Designer

  • Designed product labels, line extensions, and point-of-purchase displays for Germ-X and other private-label Health and
    beauty products.

  • Created product photography and mock-ups for trade shows & and sales calls

 

PIXIE STUFF, St. Louis, MO
2002-2006

Graphic Designer & Illustrator

  • Illustrated books and designed promotional and marketing materials in the children's series, The Adventures of Thumbs Up Johnnie; supervised in-house and outsourced printing processes.

  • Provided all illustrations for the series website.

 

Southern Illinois University, Carbondale, IL
1999-2002           
Graphic Designer

  • Designed direct mail pieces, brochures, t-shirts, logos, and billboards to promote various activities/programs.

  • Managed in-house printing on high-speed duplicating machines.

 

EDUCATION 

 

​​​​Bachelor of Science (BS), Advanced Technical Studies / Graphic Design, Southern Illinois University, Carbondale

Associate of Applied Science (AAS), Commercial Graphic Design, Southern Illinois University, Carbondale

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